NYC Spaghetti
Receiving second place in the Food B category (breads, pasta, baking ingredients, etc), NYC Spaghetti is a class project designed by UK student Alex Creamer. Interesting to see a student beat out top package design agencies for this award.
"The spaghetti sits on a 3d model of the chrysler building that was modelled on CAD by Ben Thorpe. And then modelled out of high density foam, creating a spaghetti model of the Chrysler building.
…designed to see what can be achieved with shape and form of food and packaging. Whether everyday food can be made to look attractive. Whilst keeping it fun and with a bit of humour along the way."
COKE
London and San Francisco-based packaging design firm Turner Duckworth redesigned Coca-Cola’s packaging system, returning simplicity and clarity to the brand.
Our design renews a spirit and aesthetic that celebrates Coke’s core elements – the Spencerian script, dynamic ribbon device, and contour bottle shape – and it emphasizes the positive and authentic qualities that make Coke a great brand. When Coke brought back its historical bottles for a special holiday promotion, we designed six-pack carriers that express Coke’s bygone imagery with a contemporary look.
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