How important is Packaging Design?

They say you shouldn’t judge a book by its cover, but there are times when the packaging matters just as much as what’s inside. When you’re shopping for anything from a bottle of juice to a new pair of shoes, the package is what catches your eye long before you consider the merits of the actual product. That’s why designers spend so much time and energy designing the perfect container for every product imaginable. Some are perfectly sensible and some are so far out that you can’t help but wonder what they were thinking. These packaging designs are some of the most eye-catching and wonderfully inventive from recent years. There’s really no question that we’re simply drawn toward creative, attractive packaging. Even if the product is exactly the same as the one next to it, we simply want the one that looks more interesting. Whether it’s Mr. Clean packaged in dumbbell-shaped bottles or L’Oreal skin cream nestled in a golden sphere, many of us will buy a brand other than our usual when a different product offers a more attractive outer wrapping. Even though the packaging often just ends up in the trash, that first impression in the store makes all of the difference. Most of us decide in a split second, right when we see a product for the first time, whether we’re going to buy it. Since we can’t test out every product in the store, we rely on the packaging to tell us part of the story and draw us in.